What is E-Commerce and What Kind of E-commerce Models Are Used?

The concept of e-commerce is a not a new trading model known to many of us for the last 5-6 years.

What is E-Commerce?

E-commerce model is one of the trade methods used extensively by companies and individuals who want to make easy purchases and companies that aim to increase their revenues and reach more customers by moving their products to the online platform. When new concepts are added to e-commerce, which has many different methods, confusion of meaning arises. In this article, we tried to explain this confusion of concepts. Some concepts in e-commerce can be summarized as follows.

What Kind Of E-commerce Models are Used?

• Business to Consumer (B2C): This concept is, in the shortest terms, the name of the direct business relationship established by the companies with the consumer. In other words, B2C states that the trade between a company and a consumer takes place. There are many examples of B2C. The business relationship that occurs when you visit com as a customer and purchase a product you like is B2C.

Business to Business (B2B): This model usually refers to the commercial relationship between the manufacturer, wholesaler and retailer. In other words, it can also be defined as the relationship that arises when a company sells its products to another company. The wholesaler or retailer that visits buykanat.com makes purchases from another company as a company when it

buys the wheelbarrow it needs. This is an example of the B2B e-commerce model.

• Direct to Consumer (D2C): One of the newest models of e-commerce, the direct-to-consumer model means that manufacturers offer their products to the end user without using any dealer. This refers to the direct contact between the end user and the manufacturer. In general, the lack of interaction between the manufacturer and the consumer in classic models has been a trigger for the development of the D2C model. As an example of the D2C model, Kanat Group, which sells its own products with com next-generation e-commerce platform, has made direct contact with the consumer as a manufacturer.

Consumer to Consumer (C2C): This model is also realized by consumers selling their products to other consumers, which has increased in use in recent years. Examples such as second hand cars, the sale of unused clothes or houses are examples of C2C models that we can see in our daily lives.

• (Consumer to Business (C2B): This e-commerce model is based on the manufacturer getting some of the services it needs from the consumer. An example of a C2B e-commerce model is when a manufacturer receives services from a self-employed consumer to take photos of their products.

E-commerce is a developing and expected to expand further. Companies have also started to adopt the e-commerce model in order to increase their commercial boilers even more. However, e-commerce brings with it a difficult process for manufacturers to describe. buykanat.com project, which is an initiative of the Kanat Group, has started to implement many different e-commerce models and has succeeded in these initiatives. Buykanat.com is a guarantee of a secure e-commerce.