What are the Difficulties of E-Commerce? How to Deal with Them?

06 October 2021

Buying and selling products online is one of the most popular monetization methods. This commercial activity, which has become a trend, is carried out through many platforms as amateurs and professionals. In the simplest way, activities through Instagram can be defined as amateur e-commerce activities. However, on the other hand, the demand for professional e-commerce has increased even more. Due to the increase in demand, many initiatives have emerged. However, while it may seem easy, e-commerce is difficult and costly. Therefore, not every company prefers to establish its own e-commerce platform or tries to integrate into other platforms.

What are the Difficulties of E-Commerce?

E-commerce is both complex and costly. Therefore, it has many difficulties. The most notable of these are as follows;

Competition is quite high. The demand for e-commerce, the spread of the internet and the fact that internet shopping has become a culture have increased investment in e-commerce. With the development of competition, it has become important to dominate the market and maintain market share. For this purpose, more halves are made to issues such as service and supply chain.
It is necessary to communicate with customers multi-channel. Customers want to reach you 124/7 via Instagram, Facebook, website, chatboat. Managing such a large network of communications is difficult. Uninterrupted communication channels must be established for the execution of such an operation.
It is very difficult to keep up with changing customer expectations. Customer behaviors and expectations are constantly changing. This change directly affects purchasing behavior. Tracking and predicting these behaviors is also very difficult and difficult to organize operations according to this change.
Customer loyalty is difficult to maintain. It is difficult to find new customers on e-commerce platforms. Accessing the new customer is a high expense. However, the biggest problem is that customer loyalty does not occur. The loyalty of customers who do not trust the company does not develop and does not repeat the purchasing behavior. There is almost no interaction due to the lack of face-to-face interviews on e-commerce platforms. This makes customer satisfaction and loyalty even more difficult.
Product and refund policy must be established. The possibility of return for internet purchases is among the expectations of customers. Among the first issues that customers pay attention to is whether there is a return policy in the first place. Managing these complex return operations is one of the challenges of e-commerce.
It is necessary to be strong in price and cargo competition. E-commerce platforms are preferred for the highest price and quality product in accordance with expectations. Delivery costs and product price optimization are an important issue for competition.
It is necessary to compete with retailers and manufacturers. Manufacturers and retailers can also sell their products on their own websites. E-commerce platforms should be ready and able to respond to this competition.

How to Deal with Difficulties of E-Commerce?

Companies are meticulous about their initiative considering the difficulties and cost of e-commerce. In addition to the gains of e-commerce, companies that do not want to deal with the above mentioned difficulties and costs prefer to work with e-commerce companies that invest in this issue. Buykanat reduces the pressure, costs and workload of e-commerce on companies, enabling companies' products to reach a wide customer portfolio. E-commerce companies' focus only on digital causes them to be disconnected from the field. Continuing both domestic and international field activities, Buykanat combines digital and field, and offers its own business model to companies. Buykanat eliminates this problem due to its both digital and field experience. In addition, it allows the sale of products, promotes companies and regularly reports, making it easier for companies to adapt to e-commerce.